Glossier | A Modern Boudair Revealed

I was really inspired by theater, performance art, and magic shows when concepting the space,
— Emily Weiss

The cult beauty brand has finally revealed its first permanent retail space in New York, filled with lush pink carpets, velvet-covered dressing rooms and interactive mirrors. Taking on a high-fashion fun house approach, the store is the antithesis of retail transporting people into the Glossier world they know and love. Emily wanted something "totally weird and unexpectedly luxurious", and that is exactly what she created. 

See for yourself.

Gab Baiter