Our team

We are a group of thinkers, doers and makers across tech, advertising, art and theatre. We’ve designed wandering restaurants, living showrooms, Broadway shows and everything in between. The future store doesn’t look like a store so why should our team look like your average team?

 

Gabriela Baiter
Founder & Creative Director

Gabriela has over a decade of experience launching dozens of integrated pop-ups and store concepts for digitally-native brands and retailers including Fellow, Floyd, Toms, and Hunker.

Prior to Whereabout, Gabriela spearheaded brand and experiential projects for tech giants Facebook and Uber. Her passion for retail emerged at Uber, where she overhauled the company’s Driver Support Centers, a global retail footprint spanning over 250,000 square feet.

Nominated by PSFK as one of Retail’s Leading Ladies, Gabriela is frequently featured on the internet and on stage where she discusses the future of retail and how stores shouldn't look anything like stores.

 
 
Bloomberg Speaker & Contributor

Bloomberg Speaker & Contributor

Mentor & Advisor

Mentor & Advisor

Braintrust Member & Contributor

Braintrust Member & Contributor

PSFK Speaker & Contributor

PSFK Speaker & Contributor

 
 
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Gabriela will be speaking at PSFK’s Retail Innovation Week on January 15, 2020. Tickets are available here.


Jess DiDonato
Executive Producer - NY

Jess is a creative producer with 5+ years of experience in retail strategy, event management and hospitality marketing. Her focus is on bringing to life end-to-end offline experiences for digitally-native brands big and small. Prior to Whereabout, Jess was at the real estate start-up Uppercase where she was primarily responsible for helping launch stores for Joybird, Wild One, THINX and NY Magazine. 

 

Victoria Semarjian
Executive Producer - LA

Victoria has 17+ years of experience delivering well-executed strategies that build lasting relationships with consumers. Specialist in forging seamless, innovative, multi-channel experiences that enables consumers to engage & interact with brands, products and services in a unique & authentic manner. Extensive experience that spans experiential, photoshoot & print production. Ablility to make any creative concept a reality. 

 

Drew Downie
Associate Creative Director

Since 2010, Drew has been working at the crossroads of design, entrepreneurship, and brand development for fortune 500 companies, startups, and companies. He loves applying the creative process to the launching and growth of successful ideas at any stage. He's helped grow companies from the initial line on a paper to millions in revenue, worked toward ground-breaking launches.