Dwell | Open House

Situation

As a leading digital design publisher, Dwell was looking to evolve beyond traditional editorial and reestablish itself as a leader in experiential among a growing field of media competitors. With Dwell Open House, the goal was to translate editorial authority into real-world experiences that could drive community engagement, attract premium brand partners, and scale year over year without losing curatorial integrity.

Solution

As experiential agency of record, we partnered closely with Dwell to consult on brand activations and editorial-led initiatives that brought the magazine to life through immersive architectural experiences. By designing a cohesive experiential platform rooted in storytelling, design access, and sponsor integration, we helped transform Dwell Open House into a flagship program that sold out two years in a row and ultimately secured multi six-figure partnerships in year three, reestablishing Dwell as a category leader in experiential media.