Scotts | Lawn & Garden Center of the Future

Project Overview

In collaboration with PSFK, Whereabout was honored to be selected as the creative agency of record for a 6-month multi-stage research and design exploration to define the future of retail for Scotts Lawn Care.

With the traditional Lawn and Garden Center lacking inspiration and brand storytelling, Scotts was in need for a space that could further its legacy of “helping people express themselves on their own piece of the Earth.”

Through a robust analysis of consumer needs and retail trends, we created two defining flagship store formats with innovative customer journeys and defining experiences that support the evolving set of needs of today’s consumer.