Pop-ups are temporary spaces that bring together brand, data and space to create meaningful customer experiences that drive engagement.
Thanks to pioneers like Harry's, Glossier and Casper, retail is shifting from a point of transaction to a place of discovery. Brands are signing temporary leases to create pop-ups that will allow them to test ideas, gain press and grow a community.
With today's consumer craving brand experiences for entertainment, pop-ups are the future. And the best part? It works. When brands open a physical space, traffic to their websites increases 52%. (Connexity Hitwise, 2017)